This is by far the funniest TED presentation I’ve seen. Rory Sutherland: Life lessons from an ad man.

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

polyGeek