Not that I’m a big fan of Sony but you can see James Bond using a Sony Vaio a few times in the movie Casino Royale. In most movies you see the actors using an Apple Macintosh. I think that’s because it’s good product placement for Apple, whose products are distinct. You can’t help but notice the big fraking Apple logo on their laptops. Whereas most Windows laptops are too nondescript to be discerned from one another.

I really wish Dell had put an XPS in his hands but at least we can say that Bond doesn’t use no stinkin’ Mac!

I don’t want to go overboard with this and I know that OS X, or whatever they’re up to now, is a damn good operating system but there’s a stereotype that “real men don’t use Macs.” I think that’s the main reason they didn’t do a product placement for Apple. It’s just the attitude, no matter how inaccurate, that you use a Mac to look at pictures, surf the web, email, that sort of thing. You use a PC when the fate of the world is at stake.